IMA is a registered organisation in India (2019) and in London(2008). The organisation was established with the core purpose of curating, promoting, and cultivating the best of contemporary Indian and international artistic talent, as well as the endangered and indigenous arts of the world.

IMA means mother in the Manipuri language, and this carries the essence of the brand purpose which is to nurture and celebrate the colour, beauty and life-enhancing quality of artistic expression stemming from rich cultural traditions in India and worldwide. The authenticity of expression and the inherent potential of the artists are the guiding principles for selecting and promoting the artists deemed to be the past, present and future standard bearers for Indian and international art.